March 27, 2010

Best Western Awarded 1st Place!!

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PHEONIX – (Business Wire) Best Western International was recently ranked the number one midscale hotel brand in Brand Keys’ 2010 annual Customer Loyalty Engagement Index, a predictive indicator of consumer behavior toward brands.

Best Western, headquartered in Phoenix, Arizona, with over 4,000 properties worldwide, was awarded first place in this year’s index as the brand best able to engage consumers and create loyal customers. Best Western beat out four other midscale hotel brands – Comfort Inn, Ramada, Hampton and Holiday Inn.

Filed under: Awards,BW General Info — admin @ 1:50 pm