March 19, 2012
Best Western I Care® 2 Update
Our focus on delivering superior customer care is paying dividends. According to the latest Brand Keys/CLEI 2012 consumer survey, Best Western was ranked No. 1 in the mid-scale hotel brand category for creating customer delight, ahead of Hampton Inn, Holiday Inn and Comfort Inn. A big thank you to all of our Members for making our brand even better.
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