New Tier Descriptors for Best Western



“The Descriptor Program is really a way for us to better describe our hotels and then enable consumers to make better decisions.”
 – David Kong on CNBC’s Squawk Box, Feb. 1 
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“This is a major change. With more than 2,200 North American properties in diverse locations — from seaside resorts to highway roadsides — and ranging in price from $59 to $500 a night, Best Western found that its customers did not know what level of lodging to expect.”
– Dorothy Dowling on, Feb. 1 
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“We will have Best Western®, Best Western PLUS® and Best Western PREMIER® hotels in all markets…customers like differentiation and that’s what we’re really capitalizing on.”
– Ron Pohl on Fox News’s The Strategy Room, Feb. 2 
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